lundi 21 février 2011
samedi 12 février 2011
lundi 7 février 2011
A lire
Why Most Small Businesses Don't Work and What To Do About It
Serons-nous Immortels ?,
Getting Everything You can Out of All You've Got
http://www.amazon.fr/gp/cdp/member-reviews/A1BBD3NW0II7TA/ref=cm_cr_pr_auth_rev?ie=UTF8&sort_by=MostRecentReview
Serons-nous Immortels ?,
Getting Everything You can Out of All You've Got
http://www.amazon.fr/gp/cdp/member-reviews/A1BBD3NW0II7TA/ref=cm_cr_pr_auth_rev?ie=UTF8&sort_by=MostRecentReview
mercredi 2 février 2011
mardi 1 février 2011
Sound wave therapy
Sound wave therapy
Sonic therapy
Generate electronic waves of harmony, health and peace by thinking of the love and the glory of God.
Sonic therapy
Generate electronic waves of harmony, health and peace by thinking of the love and the glory of God.
Marketing principles
1) Costumers are irrational on the inside
2) Act on emotion and impulse
Confused, ambivalent, don't know what to do, apathetic, lazy
Need to push them off the fence, help them make decision that's good for them, turn up their emotion
3) Costumers hate to be confused, when they are, they just walk away, without buying anthing from you => so you need to simplify whatever you're selling, what ONE aspect pushes the hot button that amps up their emotional impulse to buy, hit that button over and over again
4) they hate to take risks => so we need to take the risk away from them ("risk reversal technique") on ourselves so that WE are taking all the risks (offer money back garantee and keep the product / get 50 euros plus for the time wasted)
5) needs value translated
2) Act on emotion and impulse
Confused, ambivalent, don't know what to do, apathetic, lazy
Need to push them off the fence, help them make decision that's good for them, turn up their emotion
3) Costumers hate to be confused, when they are, they just walk away, without buying anthing from you => so you need to simplify whatever you're selling, what ONE aspect pushes the hot button that amps up their emotional impulse to buy, hit that button over and over again
4) they hate to take risks => so we need to take the risk away from them ("risk reversal technique") on ourselves so that WE are taking all the risks (offer money back garantee and keep the product / get 50 euros plus for the time wasted)
5) needs value translated
Inscription à :
Articles (Atom)